Winter 2014

Genie SX-180 - The Most Popular Demonstration at The Show

Monday 04 August 2014 @ 15:32

What better way to launch the colossal Genie SX-180, the tallest Genie® self-propelled boom lift in the world, than by taking customers for a ride at Hire14.

Throughout the three-day convention on the Gold Coast, Genie offered customers the opportunity to be lifted a full 180 feet above the ground in the Equipment in Action area. The offer proved irresistible to nearly 50 Genie customers who queued up for the breathtaking opportunity.

Every person who accepted the opportunity to ride into the sky aboard the Genie SX-180 boom lift, returned impressed. As the accompanying photo shows, the view of the Gold Coast from the fully extended SX-180 boom lift was nothing short of stunning. Keith Ward from Height 4 Hire was clearly animated about the experience.

“Having the Genie SX-180 boom lift at HIRE14 proved to be a pivotal event in the development and growth of the Genie brand,” said Brad Lawrence, General Manager of Genie Australia.

“This is such an amazing product that it defines our company and the position which we hold in the access industry. Everyone at Genie has been working towards the first SX-180 boom lift arriving in Australia and the opportunity to showcase it to our customers.”

"All the buildup and excitement has certainly been justified and now rewarded with the sales.”