Summer 2014

UpHire Commits to New Generation ZX™-135/70

Monday 20 January 2014 @ 11:27

WHEN GENIE RELEASED THE NEW GENERATION GENIE® ZX™-135/70 boom lift, SYDNEY BASED HIRE COMPANY UPHIRE JUMPED AT THE OPPORT UNITY TO BE one of THE FIRST TO HAVE THIS MODEL IN THEIR FLEET. ACCORDING TO UPHIRE MANAGEMENT, THE ZX-135/70 IS A HIGH PERFORMANCE, TOP OF THE LINE BOOM LIFT.

“We wanted to get into the big end of town with some bigger boom lifts,” said Uphire MD Nigel McKinley. “I started this business early 2011 with four machines and now there are 150 in the fleet. The Genie® brand is a great fit for our business model, and acquiring the ZX-135/70 quickly proved to be an astute decision.”

Since the Genie ZX-135/70 boom lift came into the Uphire fleet, it has been in constant demand. This unit has been out working in telecommunications, hi-voltage power and high-rise building construction and maintenance.

“We already have a number of stick booms and knuckle booms up to 150ft’,” said Nigel McKinley. “When we saw the new ZX-135/70 was based on the new Genie XChassis™, the same chassis that is used for the SX-180, we decided to bring one into the fleet. Our customers love using it.”

Rich Rigging and Uphire have combined forces to be one of the first in Australia to place an order for the Genie SX-180 boom lift. This confirms absolute confidence in the Genie brand, the new generation XChassis design and Uphire’s determination to reach greater heights in the Sydney market.

While Uphire has been established for almost three years, MD Nigel McKinley has been in the access and hire business virtually all of his working life. Today Uphire is focused on the Sydney basin, geared to an optimum fleet size of 150 units and supporting the broadest possible market.

Integral to the growth of Uphire has been Rental and Sales Manager, Michael Spence. Michael commenced when the business was quite small and was the ‘go-to’ man for operations, service, parts, deliveries and hire enquiries. Now Uphire has mechanics, drivers and an apprentice on staff which leaves Michael free to focus on rental and sales, while Nigel is able to spend time with customers and also create new business opportunities.

“Genie is a mainstream brand and provides us with an edge in the market,” Nigel said. “Our fleet is young and is based around specific Genie models…. diesel scissor lifts and telescopic and knuckle booms.”

“We have had a lot of experience with the Genie brand and know it well. We have the utmost confidence in Genie.”

 


Genie® ZX™-135/70 Articulating Boom Lift

As the successor to the Genie® Z™-135 model, the new generation ZX™-135/70 boom lift has a great reputation to live up to. It comes as no surprise that this new model comes with significant improvements.

The Genie ZX-135/70 boom lift makes set up time even faster than before thanks to the XChassis™ design and new angle sensors. This new model has a wider footprint with solid box section axles that pivot smoothly from 2.4 m to 5.2 m to adapt to multiple job site needs. The new self erecting jib design delivers ultimate flexibility in terms of height and reach, plus up and over clearance. Added benefits include new joystick controls for simple operation, plus high quality hoses and hard line protection throughout.