Access Equipment Hire Opens in Sydney
Monday 18 January 2016 @ 09:14
As a key component of Access Hire’s strategic growth plans, in October the Perth-based business opened its doors in Sydney, with operations based at St Marys. Access Hire, a specialist division of parent company Access Group Australia, has spread its wings across the country over the past 15 years, with branches throughout Western Australian, South Australia, Northern Territory and New South Wales.
According to the CEO of Access Group, Tom Fraser, the time was right to make the move in the market and ramp up the brand’s national expansion: “A lot of our customers have asked us to have a national footprint, which is one of the major reasons we have come to the East Coast. We originally opened a Newcastle branch in July last year, and I think moving into the greater Sydney area will now enable us to service our customers nationally.”
Access Group does not do things by halves, and will be offering customers the full range of Genie equipment, starting from small Genie® GR™-15 runabouts and GS™-1932 scissor lifts, through to mid-size and large scissors such as the Genie® GS™-5390 RT, as well as articulating booms including the highly versatile Genie® ZX™-135/70 boom lift. Access Group also has the highest reaching Genie® SX-180 boom lift in its fleet, and Mr Fraser says the boom lifts can be transported readily to locations on the East Coast as required.
Boasting an all-new fleet featuring the world leader in access equipment, Genie, there will be over 650-1000 machines based at the Sydney site within the next 12-18 months. Mr Fraser stated: “We plan for all of this to be Genie equipment and for us to be a 100% Genie supplier – and as long as Genie continues to supply industry leading service, we will continue to be a Genie supporter. “We have a strong working relationship with Genie for a number of reasons. There is a lot of synergy between our operations. The Genie ethos is in alignment with our values and the way we conduct our business, and we believe that Genie is a very good brand with excellent products.
“Having said that, in light of market rates recently dropping, a key challenge for Genie currently is assisting its customers to achieve the sort of ROIs that ought to be achieved by any profitable business. I believe that focusing on lean and continuous improvement is a positive way that Genie is addressing this challenge.”
Mr Fraser also stated that their loyal customers in the access equipment industry not only demand, but expect, the best. “We have always listened to our customers, and they have helped shape our business to the success that it is today. This is why we continue to support the Genie product. We believe it is a market leader, just as we are in our business, and it’s the right fit for us.”
Genie is delighted to be working with Access Hire in its move into the Sydney market, and anticipates the new branch to be a great success.
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