Summer 2015

Genie® SX-180 Boom Teams Up with Terex Cranes at CICA Show

Wednesday 21 October 2015 @ 15:23

The 2015 Crane Industry Council of Australia’s (CICA) Conference, Exhibition and Crane Display was held at Perth’s magnificent Crown Metropol in Burswood, and it was notable for the presence of the mighty Genie SX-180 self-propelled boom lift.

The event, held in early September, proved very successful with 400 delegates attending the event, along with 50 exhibitor booths and 25 cranes including four Terex® cranes: MAC 25, AT 22, AC 100/4L and AC 250.

There was also an increased presence of access equipment on display at the CICA exhibition, according to Danny Black, CICA President and General Manager of Terex Cranes Australia. “It was great to have the Genie SX-180 boom lift, the firm’s highest reaching self-propelled boom, at our conference,” said Black, who believes there is value in the access industry sharing in the CICA Conference from a lead generation standpoint. “There is a crossover with some our members owning cranes and access equipment,” he said. “The crane and access industry also share a number of challenges such as safety and industrial relations. Our speaker line-up is also very strong with a mix of technical, business and general interest presentations, which makes it attractive to those in the access equipment industry.”

Paul Greville, Service Manager, WA/NT, Terex AWP, who led the Genie SX-180 exhibit, said the massive boom lift attracted plenty of attention. “We had a number of potential customers ask us about what the Genie SX-180 lift does, its capabilities and how safe it is when it’s operating at 180 feet in the air compared to a crane that has a man cage that swings around,” said Greville. “It was great that we had our Genie SX-180 boom lift at the conference."

“The CICA Conference proved a great chance for us to get into the crane market and our exhibit was very good and attracted plenty of foot traffic.”

The CICA conference’s speaker program included author, poet, rugby commentator and Australian Sudoku team captain, Mick Collis, who recently competed in the World Sudoku Championships in India, and best-selling action author, Paul Carter. There was also a presentation from Beyond Blue’s Tim Marney about health issues common to the crane industry.

A number of high quality technical presentations were delivered at the conference. “Klaus Meissner, a mobile cranes expert, who started his career in 1988 with Terex Cranes Germany, presented some excellent information relating to mobile crane safety and man/machine interfaces,” said Black.

Hans-Dieter Willim, a German designer, who is a member of the International Cranes Stakeholders Assembly (ICSA) working group, also delivered an excellent presentation on metal fatigue. Willim was in Australia to attend the annual meeting of the ICSA, which was hosted by CICA prior to its conference in Perth. “The ICSA meeting brought together 20 participants from 7 countries representing industry users and manufacturers from around the world, and it reviews key items of importance to the crane industry worldwide,” said Black.