Press Releases

New Genie distributor to build strong platform for aluminium products in NSW and ACT

Wednesday 07 September 2016 @ 00:00


Public Relations Contact: Anthony O’Brien
Phone: +61 411 578 818

Sydney, NSW (7 September 2016) - Genie Australia, a market leader in Australia’s Aerial Work Platforms (AWP) industry, has announced Platform Sales Australia as the new distributor of Genie® aluminium products in NSW and the ACT.

Platform Sales is taking the full range of material lifts and AWP series equipment of push around vertical lifts manufactured by Genie to market, including the Genie Lift (GLs), Superlift® Advantage (SLAs), Superlift Contractor™ (SLCs) and Super Hoist™ (GHs) models.

Strong relationship

The latest agreement with Genie takes the Platform Sales narrative the full circle for Directors David Collins and John Lyon, who launched the Sydney-based firm with the support of the AWP leader, almost a decade ago.

“We were approached to sell Genie products after growing our own reputation for importing specialised EWP products,” said Mr Collins.

“As one of the first retail agencies to represent Genie in Sydney, it is fitting the new alliance leaves Platform Sales distributing the full range of aluminium products, thus cementing our long-standing relationship.”

Genie is a brand and market leader

Genie is a formidable brand, and the best in the market for material lifts and access equipment, according to Mr Collins.

“We have never associated ourselves with products purely to make a quick sale. It’s about quality in this industry, and if you don’t have reliable machines, you’ll end up paying for it,” he said.

“If there are product problems or warranty issues, this creates complications for distributors. However, this is never an issue with Genie, thanks to its high-levels of service and support that are recognised as the best worldwide.”

Working with a global company is another tick for Genie, according to Collins. “U.S.-designed products are important as they give us confidence we are marketing reliable, high calibre machines. Ultimately, you have to be happy with the products you are selling.”

“Moving forward it is clear the strong Genie and Platform Sales relationship will continue to provide rental companies with highly reputable, quality machines across NSW and the ACT, and we are looking forward to building this partnership.”

Brent Markwell, Regional Sales Manager NSW/ACT, is delighted Platform Sales has linked with Genie as an aluminium distributor.

“David Collins and John Lyon have a proven marketing strategy and are very highly placed when it comes to search engine enquiries,” said Mr Markwell.

“They are the perfect fit as our aluminium distributor in NSW and the ACT because they are very passionate about our products.”

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